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shared by CI Editorial on 27 Jun 12 - No Cached

new research shows just how valuable social actions (however easy) can be
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As likely as non-social media promoters to donate
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More than four times as likely to encourage others to sign a petition or contact political representatives
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The bottom line? Just because people are doing something easy on social media doesn’t mean that’s all they are doing.
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Plus, the activities that slacktivists choose to undertake have a higher potential to influence
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Social champions have real value
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more likely to spread the word
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